For software companies, vendors and agencies

What AI puts at risk

For many software companies, vendors and agencies, AI is a threat to the business itself:

• How customers work with you changes, and your own sites and apps lose value.
• Parts of what you promise customers get undercut.
• Customers can do some of what you used to do for them.
• Some things you charge for get easy enough that people won't pay for them.
• Competitors can copy you faster.

Those threats need to be assessed, and reduced where possible.

What I do for vendors and agencies

I work out what's exposed, what to protect, how to change, and how to describe yourself to buyers. I can also take a hard look at your current products, or the AI offerings you're bringing to market, and tell you plainly what works and what doesn't.

What you get

A detailed analysis along the lines of a SWOT (strengths, weaknesses, opportunities and threats): your specific challenges, why each one matters, and strategies to reduce them.

What the analysis can do for you

• Better client retention
• More new business
• Bigger scope on the work you win
• A stronger product roadmap
• A plan to protect the business
• A sharper pitch
• Fewer surprises from buyers

Underneath all of it is lower risk.

Who I help

Software companies, agencies and other vendors whose business AI threatens.

Why work with me

I've been on both sides. I've built, managed and grown web applications and digital products, and turned them into products and marketed them. I've also been the buyer, and a tough, skeptical one. I got very good at spotting a thin story or a deck with nothing behind it. Whatever gap a vendor hoped the client wouldn't notice, I'd find it and call them on it. So I know the threats you face, and I can help you get the weak spots out of your pitch before a buyer finds them.